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Advertorial Evaulation FINAL COPY

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Project title:  Bohemian Rhapsody The idea:  Advertise it with dance as Freddie was a performer Research for your Advert orial :  When researching I looked at multiple  perfume adverts such as Daisy Marc Jacobs as they were my main inspiration. Also when researching I had a look into Freddie and how he performed at his concerts which gave me some ideas on how i was going to advertise. Also, I researched how people choreograph so I could wrote my script/storyboard for my advertorial.  Target Audience:  My target audience is music lovers as it is a ‘music perfume’ I do not have an age limit on it as it is purely advertising the perfume and the band Documentary /  Journalism  story development :  When writing the advertorial, I found it rather tricky as i did not know how to write out the choreography until researching it which helped a lot more and made the process easier. I didn't really have a script as there was no talking...
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DPS evaluation

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Project title: Bohemian Rhapsody The idea: Have a very simple DPS advertising the perfume Research for your Advertorial:   I looked at some music magazines to see how they were layed out I also looked at some beauty magazines to see how they advertised their products NME MAGAZINE Target Audience: Queen or music lovers Documentary / Journalism story development:  I kept mine very simple as that is how most beauty maazines are. I split the page in half so I had one side as the perfume  and the other side abut Queen and Freddie Published idea in the context of the Media Campiagn idea:  ? Published production: I had to edit the photo of Freddie as it was blurry around the edges Video post-production: ? Upload onto website + print out. Testing of the Advertorial in situ : my peers liked my DPS and said it was good that it was simple and the colours worked well together Evaluation:  My out come was very good
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Web Evaluation

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Project title:  i named my website 'Bohemian Rhapsody' as it was the same as the product i was advertising The idea:  I chose this style of the website as it was a 'beauty' template and I felt it went best with my idea. I also chose the marble background for my product because, i felt it matched the colour scheme. Design layouts and navigation:   This was my original idea Research for your Website:  To help me design my website, i viewed different perfume websites such as 'Marc Jacobs' and 'Chanel' I found these helpful as i was also advertising a perfume so, I copied the basic layout of it all. i also looked at the Queen website as that was the product i was advertising  http://www.queenonline.com/ Target Audience:  My product is mainly aimed at Queen fans as the product is a Queen based item. However, it can also be aimed at 15+ as I find that's the age people tend to buy perfumes Website   development: Wh...
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Website screengrabs

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On wix, I chose this template as I felt it went with my product I am advertising. I removed all the photos and the social media tabs and changed them to what I needed I made this as my final edit and made the background marble as I thought it fitted in with my theme. I kept it quite simple so there wasn't too much on the site so it didn't bore or 'scare' people away with it having to much on there CONSTRUCTIVE CRITICISM Tom : really good Add ratings, social media share buttons and expand the video. Also the links are overlapping the logo. (It took a while to find the ratings button but I believe me and Helen clicked the code button and somehow added it) Helen : i like it  Add photos. (I added a rotating gallery of photos) Max : Really good, just fill in blank spaces (I added 3D moving images) Scott : Its really really good, Just add the menu buttons on each page (I added the menu pages) https://darceywood14....
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Website Research

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Perfume websites: https://www.marcjacobsfragrances.com/ They have multiple links which takes you to a seperate pages which tell you about the perfume and where you can buy them. I like the layout as it is very simple and not to in your face. https://www.chanel.com/en_GB/fragrance-beauty/fragrance.html It is the same with this one multiple links taking you to about the perfume like the shop and what it is about and even a men's section. i dislike the fact that there is to much on the page and it's very close together and not spaced out When researching for my website I looked at the online Queen store: https://www.queenonlinestore.com/ I liked this idea as what i was advertising was a Queen product and it helped me with the colours and layout. When making a 'beauty' website I'd like to see information about the product as then I know what im buying also, ratings/reviews so I know if the product is worth buying or not doing ...
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website idea

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FRONT PAGE - Photo of perfume and Queen links 1- leads to a page about the perfume    link will be called 'perfume'  Have photo of perfume with information all around it. Perfume bottle will be in the centre information will be in some sort of "circle" around it . 2- leads to a page about Freddie/Queen   link will be called 'Freddie & Queen'  Talk about Freddie and his personal life and also talk about Queen. Include photo of Freddie in the section about him and a photo of Queen in the section about the band. 3- Link to a page with the video on link will be called 'Video'  Have the video centre of the page 
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radio advert research/Plan

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https://www.youtube.com/watch?v=RLvBRCyNHJs&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD   They aren't very long the shortest I've found is 18 seconds the longest is around 30-35 seconds Have it around 25-30 seconds have bohemian rhapsody in the background and say have music at the beginning then have 'Bohemian Rhapsody the new fragrance by Queen available now' then have music after. song will only use piano part of bohemian rhapsody. Project title: Bohemian Rhapsody The idea:  Perfume made by Queen Research for your Broadcast:    Researched about the perfume,  https://www.fragrantica.com/perfume/Art-Meets-Art/Bohemian-Rhapsody-52374.html Researched about Queen,  https://en.wikipedia.org/wiki/Queen_(band) Queen  are a British  rock  band formed in  London  in 1970. Their classic line-up was  Freddie Mercury  (lead vocals and piano),  Brian May  (lead guitar and v...
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