Advertorial Evaulation FINAL COPY

Project title: Bohemian Rhapsody

The idea: Advertise it with dance as Freddie was a performer

Research for your Advertorial: When researching I looked at multiple 

perfume adverts such as Daisy Marc Jacobs as they were my main inspiration. Also when researching I had a look into Freddie and how he performed at his concerts which gave me some ideas on how i was going to advertise. Also, I researched how people choreograph so I could wrote my script/storyboard for my advertorial. 

Target Audience: My target audience is music lovers as it is a ‘music perfume’ I do not have an age limit on it as it is purely advertising the perfume and the band

Documentary / Journalism story development: When writing the advertorial, I found it rather tricky as i did not know how to write out the choreography until researching it which helped a lot more and made the process easier. I didn't really have a script as there was no talking in it. 

Published idea in the context of the Media Campiagn idea: The narrative of my product was based around Freddie Mercury when he was performing at his concerts this is because as a dancer I found this way easiest as perfume adverts don’t make sense unless you really look int them hence I used ‘performing’ to my advantage. 

Published production: After multiple takes of the advertorial I finally found a way of doing it well which was to have two camera angles and to have Freddie on the green-screen behind me to allow it to make a lot more sense. 

Video post-production: When making my advertorial in premier pro I had to edit the outline on me as it was very white due to the green-screen after a while of adjusting the settings I managed to find something that made it look a lot better even though it still has a slight outline. 

Upload onto website- I have uploaded it to my website

Testing of the Acvertorial in situ: When showing my target audience and peers all the feed back was very positive

- I love the Green-screen in the background

- The fade is very good

- I like how you used the quote you found. 

Evaluation: Overall the outcome was a lot more successful then I thought it was going to be. I thought people wouldn’t like the advertorial very much as not everybody likes Queen or dance.