Channels

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Research/Investigation

Channels:

Books~ Secondary research bookshops or library's

Web~ Secondary research

Surveys/Questionnaires/research study~ Primary research. ASK PEOPLE!

Museum/Exhibition/Event~ Primary/Secondary research VISIT PLACES!

Ethnographic/Ethnography~ Primary research. Doing it/going there/taking part in/....

Interview/meeting/~ Primary data~ Interview: the target audience, the client.

independent advice~ Primary/secondary

Films/documentaries/TV/DVD/CD~ Secondary research~ Training videos, Audio books

(Online) Journals/research papers/(non-web) Market data~ Primary/Secondary research

Focus/Response groups~ Primary research


SECONDARY= ALREADY BEEN FOUND
PRIMARY= FIND IT YOURSELF

 Research should go like

1----2---3---4---(4.5)---5

Minimum of 5 channels during research. Use a combination of primary and secondary research.

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